Where are you Leading your business?

If your objective in 2019 involves growth, our insight service will help you get there.

We are driven by a desire to help businesses develop a deep understanding of the factors that lead to demand for their products. Teams that are aligned around demand speak the same language, focus on what is important to the customer, and make decisions that more naturally lead to revenue growth and customer acquisition.

Welcome to the Future of Insight

We believe there are three primary objectives that insight must serve to be worthwhile.

Growth

There are three primary ways to create growth:

We will produce insights that help your teams identify revenue growth opportunities to pursue revenue growth through creating new products for existing customers, adapting your existing products to create new markets, and creating entirely new markets that don’t yet exist.

Alignment

As your teams grow and change over time, it’s natural for them to develop divergent views of customers and what creates demand for your product. They become mis-aligned with one another and with your customers.

It is critical that insights help you cross-functional teams work together to create value. The product can become messy when sales, marketing, product, and executive teams are using different sources of insight.

Here is how one of our customers described the way they were able to create alignment in their organization using the insights we produced:

Demand Perspective


Leaders often feel stuck.

Our Win-Loss service is designed to help your team empathize with customers and engage with insights that will help them identify growth opportunities.

Rather than generate a read-only report and give a PowerPoint presentation, our insight reports involve your team early in the process so they become consumers AND creators of insight. Your team will get audio/video highlights of interviews throughout the process. They

By focusing on recently won and lost customers, we will help your team identify:

What’s Different About Motile?

Because our insights are designed to create different results, we take a very different process to creating and helping your team consume and apply insights.

Revealed Rather Than Stated Preference

What people say they want and will pay for is often different that what customers actually choose when they are faced with a decision. So our interview approach is designed to help us understand your customers revealed preferences.

Our approach to interviewing is like the technique used by journalists and police investigators. We will dig deep with your customers to understand the choices they made.

 

Insights Dashboard

Rather than waiting a long time and then getting a report to read through, we start delivering insights immediately.

Our insights dashboard is a secure, web-based solution that empowers your team to engage with interview videos, discuss the content, and help us turn raw data to insight as it becomes available.

 

What Our Clients Say About Working with Us

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“They’ve helped our research, product, and marketing teams create and use insights that have helped us find and capitalize on growth opportunities.”

— Brian Ashbaugh, Head of Research, Netgear

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“The insights they helped us gather and absorb have become the basis of our product, marketing, and new product development efforts.”

— Maggie Waples, SVP/GM, Herff Jones

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“They helped us get 12 product and marketing teams ‘sniffing the same glue’. so we could operate under one strategic vision of how we help our customers.”

— Martin Henk, Co-Founder and Head of Product, Pipedrive

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“I recommend Jobs to be Done as the best way to understand customers and what drives their decisions. Their insights helped my team get better at working together to give customers what they really want.

— Paras Chopra, Founder, VWO

“They helped us understand customer behavior in a way that allowed us to create revenue growth by giving the right message to the right person at the right time at scale.”

— Brenda Buchanan, Head of UX Research, Credit Sesame

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“I have a high touch business and thought I knew everything about my customers. Motile continually finds insights that surprise me and help me be better at marketing and delivering my services.”

— Chip Neidigh, Founder, Kairos Consulting