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We help transform product and marketing teams in to a growth engine.


Give us five days with your team.

A Jobs to be Done Insight Sprint will give your product and marketing teams a new way to understand and create demand. They will find growth opportunities for existing products and gain insight to create innovative new products. 

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We help transform product and marketing teams in to a growth engine.


Give us five days with your team.

A Jobs to be Done Insight Sprint will give your product and marketing teams a new way to understand and create demand. They will find growth opportunities for existing products and gain insight to create innovative new products. 

The Jobs to be Done Insight Sprint


The Jobs to be Done Insight Sprint


Prepare

Before starting the sprint we work with you to assemble a team and recruit customers to interview.

Your sprint team should be a cross-functional group of 5-7 people with executive, product, marketing, sales or research responsibilities. 

We will also work with you to screen and recruit approximately 20 customers who have started using your product in the last 60 days. . 

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Research

The sprint team will conduct customer interviews during the first three days. 

After each interview, we will work together to build a demand profile describing the important data from the interview: Catalyst events that led the customer to make a change, the constraints she had to overcome, how she expected her life to be different with your product, and finally how her experience with your product matched up with her expectations. 

By the end of the week, it will be your team conducting interviews, leading followup discussions and documenting important data. 

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Interpret

During the final twos day of the sprint, we will identify trends in the demand data we collected and work with your team to prepare for applying the learnings. 

We will help your team describe the jobs your customers are hiring you to help get done. We will find patterns to explain the situations that lead people to hire your and fire your product. We will discuss how you can help them make better progress through marketing or product improvements. 

Once the Sprint is complete, we will be available to help your team as they work through marketing changes, feature development, and making big decisions about "what comes next" for your product. 

HOW CAN JTBD THINKING HELP YOU BUILD AND MARKET PRODUCTS PEOPLE WILL BUY?


Would you like to talk about working together, or speaking about JTBD on your podcast or at your conference? 

HOW CAN JTBD THINKING HELP YOU BUILD AND MARKET PRODUCTS PEOPLE WILL BUY?


Would you like to talk about working together, or speaking about JTBD on your podcast or at your conference? 

End of the Week


Your team will have rich, memorable stories that illustrate how your product helps customers get control in their lives, express themselves, and connect with others. 

They will understand how customers choose between your product and other solutions when trying to get a Job Done.

They will be energized to work together and excited to take action on the insights.

They will have a process they can use to gather insights, model data, and share their findings. 

The product and marketing teams will speak the same language and everyone will know what they need to do next. They will evolve from marketers, product developers, designers to value creators. 

End of the Week


Your team will have rich, memorable stories that illustrate how your product helps customers get control in their lives, express themselves, and connect with others. 

They will understand how customers choose between your product and other solutions when trying to get a Job Done.

They will be energized to work together and excited to take action on the insights.

They will have a process they can use to gather insights, model data, and share their findings. 

The product and marketing teams will speak the same language and everyone will know what they need to do next. They will evolve from marketers, product developers, designers to value creators.