Alan helps teams become great at making and selling products that people will buy. His experience as an entrepreneur and innovator is what makes him effective at helping others. He has successfully applied Jobs to be Done theory and practices to his own businesses and helped many others do the same.
Alan is the author of the first book dedicated to Jobs to be Done called When Coffee and Kale Compete.
Eric helps software teams apply Jobs to be Done thinking to increase profits, find new markets for their products and be more competitive. He has created and helped others create products that customers use to make their lives better.