MOT-HomeHeader.png
MOT-HomeHeader2.png
MOT-Clients.png
MOT-HomeHeader.png

IS YOUR BUSINESS STRUGGLING TO GROW?


Growth is a challenge because it involves taking a risk to build and market something in a new way. How can you know the investment of time, money and your reputation will be worth it? 

Whether you are launching a new product or challenged with the task of growing an existing one, we can help your business grow by aligning with The Demand Perspective. 

SCROLL DOWN

IS YOUR BUSINESS STRUGGLING TO GROW?


Growth is a challenge because it involves taking a risk to build and market something in a new way. How can you know the investment of time, money and your reputation will be worth it? 

Whether you are launching a new product or challenged with the task of growing an existing one, we can help your business grow by aligning with The Demand Perspective. 

MOVING.

A customer's struggle with a problem is what drives demand for your product. This struggle causes them to move toward a solution. We help you define demand for your product based patterns of problems that you solve for your customers. 

IMG_5351.jpg

DATA.

Why do people buy from you? What problems are they trying to solve? What other options to do they consider for solving that problem? What anxieties do they have about your product? We use customer interviews and other qualitative methods to generate data that answers these important questions.  

IMG_4921.jpg

IDEAS.

Understanding problems from the customer's perspective is hard. But once your team has adopted The Demand Perspective, they will burst with ideas about how to market, sell and improve the product to meet your customer's demand. 

MOT-PeopleIcon.png

PEOPLE.

Your business is about people, not product. People with a problem want your marketing efforts to reach out and help them. They want your sales team to guide them toward a solution. They want you to deeply understand the problem they are trying to solve so your product will solve it more conveniently. 

 

want to solve your growth challenge?

MOT-HomeHeader2.png

WE HELP CREATE PRODUCT MOMENTUM.


Momentum is the difference between our clients and their competition, between finding new markets for their products and another year of standing still. We create momentum for our clients by helping them optimize their sales, marketing and product development efforts around patterns of demand. 

SCROLL DOWN

WE HELP CREATE PRODUCT MOMENTUM.


Momentum is the difference between our clients and their competition, between finding new markets for their products and another year of standing still. We create momentum for our clients by helping them optimize their sales, marketing and product development efforts around patterns of demand. 

MOT-Clients.png

OUR CLIENTS


We are proud to have helped these great companies build better products and services. 

SCROLL DOWN

OUR CLIENTS


We are proud to have helped these great companies build better products and services.